Brand Development Services
For Medical, Aged Care & NDIS Businesses
It doesn’t matter if you are a company or business that targets medical and care businesses or clinicians, if you are an individual doctor, or a large multi-site provider of care services – YOUR BRAND IS IMPORTANT!
A brand is more than a nice graphic, well aligned font and colour choices – or at least it should be. Having a strong and recognisable brand is invaluable. It provides comfort, promotes reliability, and builds trust and is recognisable.
Brands are an investment that need to last the life of your business
A brand’s design values are ideally set by a marketing strategy based around the positioning of your product/service and who your target audience is. An appropriately designed brand looks at factors of who you are, and should align with the promise of your service and appeal to your audience.
Your brand development – whether it is an entity or your name, starts with a logo and tagline development. This is the beginning of building brand power: to introduce you and your service provision to your audience, have appeal, and convey who you are and your core values.
Brand power is often undervalued in the Australian medical sector
Creating a strong brand identity within the medical and health care provision sector will build mind share – one of the strongest competitive advantages imaginable. A strong brand will gain recognition, help you articulate your values, explain why you are competing in your market and where you are positioned.
Need some brand power?
Brand development involves good creative design balanced with sound art direction and should:
- Speak in the right voice
- Capture attention
- Bring conceptual thought to reality
- Lead on a journey
Your brand contains subliminal components
There are subliminal elements that make up a well-conceived brand. These include:
Colour: colours are emotive and should be a carefully considered component in the development of your brand.
Font: fonts convey different elements – they can be Serious, SHOUT OUT LOUD, or whimsical
There are subliminal elements that make up a well-conceived brand. These include:
Colour: colours are emotive and should be a carefully considered component in the development of your brand.
Font: fonts convey different elements – they can be Serious, SHOUT OUT LOUD, or whimsical
Example of a brand development – Case Study
Three young orthopaedic surgeons have been in individual private practices. They each have their own individual brand. They have now joined forces and want a unified brand. Each prefers their own brand.
When developing the brand, different unique aspects of the group practice were viewed and taken into account.
- What appeals to each of the specialists – ( they all have to like it)
- The location: Beach location on the Gold Coast
- The practitioners: friendly and relaxed
- Audience appeal
- Longevity of the design
- Tagline for positioning
Resultant finalised logo
- Colour: The colour palette came from each of the existing logos. The colours also worked together in appropriately suiting the location of the practice, sand, sea and nature.
- Font: The font is modern and relaxed and matches the personality of the doctors.
- Graphic: Representing the 3 doctors interconnecting and working in unity, also represents waves drawing back to the beach location.
- Tagline: Setting an expectation of what the group’s vision is.
- This logo is truly representative of the group and the service. It will stand the test of time. It is unique and has great appeal with the target audience.
Don’t let your brand be an afterthought
Your brand is the cornerstone of all your marketing and directs the look and feel of every marketing piece in your armourtorium. CJU’s brand consultants and designers will guide you on what your brand needs to say about you – we are experts in communicating the essence of your brand in a simple and graphical way that shows your customers what they can expect to experience when engaging your services.
Brand design is the first step in the journey of building brand strength and trust
Once we have designed your brand, CJU will use online and offline channels to make sure your brand is optimised for recognition and success.
They helped me across the board with launching branding.
Dr Varayini Yoganathan – Australian Dental Specialists
