Professional
Copywriting
Professional copywriting can be the missing link in your marketing material (especially websites) getting the desired results.
There are several good reasons for using a professional copywriter with experience in marketing for medical businesses and care service providers.
These include:
Saving you time and getting the content written quickly
Probably the greatest delay in the development of websites – particularly medical websites, is based around the writing of copy.
Differentiating you from your competitors and motivating action
Great website content that clearly explains why to choose you will position you strongly against your competitors and grow your client/patient base.
Training and experience of a copywriter
It takes both training and experience to be a professional content writer. It’s important to understand that writing for the web is a different skill set from other forms of writing. Website visitors scan pages rather than read them as they would a book. Writing for websites must be structured for ‘scan-ability’. Your content also needs to get to the point quickly, as online attention spans are short.
Information hierarchy
Good copy ensures that the information is presented based on its relevant importance.
Optimising your website for search engines
Relevant, quality content is a key factor Google uses to rank web pages. Google’s own search quality evaluator explains what good quality content is. In short, some of the content factors Google is looking for include:
A very high level of Expertise, Authority and Trustworthiness in the content (E-A-T). Google is looking for content that is created with a high degree of time and effort, and in particular, expertise, talent, and skill.
If you have high quality, well written and helpful content on your website, and it is optimised correctly, it will help your website’s ranking.
Your website content also needs to be unique as Google has language skills that detect plagiarism and this can result in your website being penalised in search results.
Saving you time and getting the content written quickly
Probably the greatest delay in the development of websites – particularly medical websites, is based around the writing of copy.
Differentiating you from your competitors and motivating action
Great website content that clearly explains why to choose you will position you strongly against your competitors and grow your client/patient base.
Training and experience of a copywriter
It takes both training and experience to be a professional content writer. It’s important to understand that writing for the web is a different skill set from other forms of writing. Website visitors scan pages rather than read them as they would a book. Writing for websites must be structured for ‘scan-ability’. Your content also needs to get to the point quickly, as online attention spans are short.
Information Hierarchy
Good copy ensures that the information is presented based on its relevant importance.
Optimising your website for search engines
Relevant, quality content is a key factor Google uses to rank web pages. Google’s own search quality evaluator explains what good quality content is. In short, some of the content factors Google is looking for include:
A very high level of Expertise, Authority and Trustworthiness in the content (E-A-T). Google is looking for content that is created with a high degree of time and effort, and in particular, expertise, talent, and skill.
If you have high quality, well written and helpful content on your website, and it is optimised correctly, it will help your website’s ranking.
Your website content also needs to be unique as Google has language skills that detect plagiarism and this can result in your website being penalised in search results.
CJU has experienced professional copywriters that are able to work with you to develop relevant, unique content that will highlight your key differences. Not sure about what you need?
CJU has worked with us in the areas of specialist engagement, education seminars, copywriting, newsletters and brochures.
Tony Geftakis, CEO Liverpool Day Surgery
Saving you time and getting the content written quickly
Probably the greatest delay in the development of websites – particularly medical websites, is based around the writing of copy.
Differentiating you from your competitors and motivating action
Great website content that clearly explains why to choose you will position you strongly against your competitors and grow your client/patient base.
Training and experience of a copywriter
It takes both training and experience to be a professional content writer. It’s important to understand that writing for the web is a different skill set from other forms of writing. Website visitors scan pages rather than read them as they would a book. Writing for websites must be structured for ‘scan-ability’. Your content also needs to get to the point quickly, as online attention spans are short.
Information Hierarchy
Good copy ensures that the information is presented based on its relevant importance.
Optimising your website for search engines
Relevant, quality content is a key factor Google uses to rank web pages. Google’s own search quality evaluator explains what good quality content is. In short, some of the content factors Google is looking for include:
A very high level of Expertise, Authority and Trustworthiness in the content (E-A-T). Google is looking for content that is created with a high degree of time and effort, and in particular, expertise, talent, and skill.
If you have high quality, well written and helpful content on your website, and it is optimised correctly, it will help your website’s ranking.
Your website content also needs to be unique as Google has language skills that detect plagiarism and this can result in your website being penalised in search results.
CJU has experienced professional copywriters that are able to work with you to develop relevant, unique content that will highlight your key differences. Not sure about what you need?
CJU has worked with us in the areas of specialist engagement, education seminars, copywriting, newsletters and brochures.
Tony Geftakis, CEO Liverpool Day Surgery
