Education Events
For Medical, Aged Care & NDIS Businesses
CJU Medical Marketing is a recognised industry leader in the conception and delivery of successful education events and seminars.
Whether in a 5-star venue, small group learning space, clinic-based environment or a webinar, CME or non-CME, CJU Medical Marketing will work with you to design and provide your audience with memorable and informative education sessions.
We will help your medical business fashion events designed to highlight your brand’s unique offering and service strengths as well as develop relationships and referral pathways between specialists, primary care providers, allied health professionals and the general public.
Attendance is key!
We understand how frustrating and what a waste of resource it must be to have a poorly attended event.
There are now so many choices with multiple events available every day for participants to choose from, an event that captures attention and stands out from the crowd of options is an imperative for good attendance.
The CJU event team is trusted by leading healthcare providers for producing memorable, innovative events that are enjoyable and well attended. We take away the pain of event planning and management, allowing you to focus on your attendees and get the most value from your time at the event.
What are some key ingredients to a good event?
Some key factors that create interest, good attendance and positive results include:
- Interesting and attention getting event titles and invitations
- Current topics of interest, recent updates, or commonly misunderstood subjects
- A diverse range of presenters
- Multiple touch points to engage with invitees (pre, during and post event)
- Suitable handout materials and feedback forms
- Strong RSVP management focused on quality attendance
- The right venue, the right date, the right time
- An effective MC
- On-site event management
- Post event evaluation and follow ups
Are CPD points essential for medical events?
While CPD points are one ingredient that can be included as part of an event, well-constructed and attended events can be designed with or without CPD points. CJU has managed and delivered highly successful, well attended non-CPD events that have produced excellent results for various organisations. The key ingredient is making the event interesting and compelling.
A great event needs great presentations
While many clinicians are confident speakers, their event presentations can sometimes lose the audience’s interest. Getting the presentation right is something many presenters struggle with.
Here are some examples:
- It is not uncommon when CJU is managing events to allocate speakers a 40-minute time slot including Q and A and then receive a powerpoint presentation deck with 80 + very detailed slides. This means one slide every 30 seconds which is unrealistic to manage, particularly with complex detailed slides.
- Slides have too much information and the speaker is reading off the slide directly and not engaging with the audience.
- Presentations not being tailored to the right audience i.e.: too complex or too basic.
- Presentations based on the speaker’s interest, not the audience needs.
- Didactic presentations that don’t allow for audience participation.
- No branding on slides.
- Information that is hard to read due to the volume of content or design elements.
CJU can help by providing guidance on presentation lengths and content together with professional design services to create visually interesting and engaging presentations that allow presenters the best opportunity to interact with their audience and keep them engaged.
It’s not just about the education piece!
Events are one of the best ways to create strong relationships and trusted ties between specialist providers, referrers and consumers. The “meeting before the meeting” and “the meeting after the meeting” and getting the seating right are details that ensure your event has the opportunity to generate solid and meaningful communications between organisers, presenters, sponsors and attendees.
Events (real and virtual) are one of the best tools available for medical businesses
The CJU event team provide the insight and interface to encourage and nurture real outcomes through unique event management activities utilising our vast experience from the delivery of many hundreds of successful medical education seminars and relationship events.
CJU will be able to work with you to help conceive and deliver an event that will attract attention and attendance and will have your audience looking forward to their next invitation.
They have continued to be involved with us, using their extensive networks to identify opportunities for us, organize practitioner visits and manage GP education events. Maree Snodgrass,
The Hand Centre
