Networking
For medical specialists, private hospitals and device companies the need for a strong network is a necessity.
In todays marketplace due to higher saturation rates, greater levels
of competition and more readily available information, it is a key component of a solid marketing strategy.
-
The health marketplace has changed
Changes due to increased competition in the sector and a steady decline in private health subscribers has increased the necessity of developing a strong brand, trusted industry partners and referrer network; rather than through traditional natural organic growth factors that were once relied upon. -
Lessons from COVID-19
The importance of this has been further highlighted in 2020 with the COVID-19 pandemic which has produced greater pressure in the marketplace and has highlighted that most specialist care businesses don’t have a clear picture of how to reach their referrers or their influencers, who their most valuable referrers are, or how to keep them. -
Be in touch – be top of mind
To build your medical business and continue to grow, you need to be remembered and stay top of mind to stop being toppled by the next new entrant to the marketplace!
CJU Medical Marketing focuses on industry specific medical marketing programs designed to develop strong and trusted relationships that result in gaining referrals to specialised medical and care businesses.
Moving away from transactional
to a strong relationship.
Who are referrer relationship programs designed for?
Strong marketing of specialist services results in greater consulting opportunities, and stable utilisation of operating theatres and specialised units such as maternity, mental health, rehabilitation, private emergency services and onsite imaging.
CJU achieves growth to your business through the development of relationships with referrers (GPs and other specialists) and influencers (such as physios for orthopaedic specialists).
The need for this is now greater than ever due to drops in private health subscribers, fewer public posts and a marketplace that is saturated with particular specialties.
Including specialist service and product providers targeting medical specialists and general practitioners.
From transactional service exchange to relationships
Whether you want to develop referrer and user loyalty and uptake, extend and increase referrer and user relationships, or forge new alliances – CJU’s unique experience, extensive healthcare marketing expertise and relationship development programs will help you to develop the trust and brand strength needed to reach your goals.
A suite of unique marketing services exclusive to the medical industry
-
GP networking services
Allowing key hospital healthcare team members, product suppliers and and specialists to meet GP referrers and other influencers. Why? After many years of marketing in the medical industry and undertaking numerous surveys GPs advise that one of their key criteria in referring to a specialist or a service is “they have met them”. CJU has extensive databases and a proprietary system that ensures these meetings get results.
Our team will coordinate the visit and attend with you to ensure all the handout information is available to make sure the visit is a success.
We’ll ask that your hospital or practice pulls referrer data prior to visits and post visits to check on results – i.e. new referrer! -
Medical education events and seminars
Often dinner based, these seminars are designed to attract best attendance by referrers. Seminars can be CME or non-CME. All medical education events and seminars developed by CJU are planned and managed based around ensuring relationship development between presenters and attendees through “the meeting before the meeting” and “the meeting after the meeting” principles. They include the development of essential and appropriate invitations, suitable promotional handouts and feedback material as well as solid RSVP management to ensure best attendance and introductions that enable personal connections throughout the event.
Visit our events page for more detailed information.
-
Education webinars
Education webinars are another method for connecting with busy specialists, GPs and influencers. Well run webinars allow for solid education learning options at a time convenient to attendees. Whilst these have always been a proven strategy for specialists and companies reaching out to referrers who are in a distant location, COVID-19 has demonstrated the powerful use of webinars as an ongoing strategy and has seen this channel be far more widely adapted as industry standard.
CJU’s proprietary webinar education portal “Doctor to Doctor” is designed to create trusted and valued learning experiences and develop relationships between presenters and webinar attendees.
-
Small group learning meetings
Established on each individual area’s preferences, small group learning meetings introduce specialists or specialist unit providers to referrers and can include breakfast meetings or on-site education within a hospital footprint.
Some goals for small group learning activities can include the need to highlight and introduce specialist areas of the hospital including ICU, Mental Health Units, Private A and E or to showcase new technology. -
Relationship functions and relationship management
Often times overlooked, relationship functions and events allow specialist service providers and medical specialists to demonstrate their interest goes beyond transactional service engagement. Events of this type should be uniquely designed to draw on areas of interest; to engage and ultimately to keep you in touch and help form solid connections that stand the test of time and changes in the marketplace.
Relationships lead to loyalty
Whatever your goals, real relationships in business develops trust, leads to loyalty and will help your business realise its vision.
Since engaging CJU to provide marketing services, we have become more actively involved with our GP referrers and are now starting to see positive changes in our relationships and referral patterns.
Assoc. Prof. John Ireland, Orthopaedic Surgeon
