Medical Website Design & Development Services in Australia
Your website: a powerful tool for brand authority and business growth.
In today’s world, your website is your 24/7 digital practice shopfrobt and one of the most powerful business tools at your disposal, so it needs to properly convey what it is about you and your business that is different.
Data from Google tells us that as at 1st January 2020 there were 1,744,517,326 websites in existence – an increase of 906,616,188 from January 2016.
That’s an additional average 226,654,047 new websites each year for four years and Google calculates there are approximately 380 new websites created and set live every minute!
Numbers of this size are hard to comprehend, but they highlight an important fact:
If you want to gain a strong digital presence that gives confidence in your professionalism and expertise, a website that stands out from the crowd is not a should have, it’s a must.
When designed well, your website can take your visitor on a journey that makes them gain confidence – and ultimately choose to use your services.
Who is your website talking to?
Your website will have multiple visitors and needs to appeal to each. They include:
Patients or other clients
They are seeking further information about you and your service, and ultimately they want to gain assurance of your capabilities and trust as a provider.
Health professionals
Health professionals can be searching online for a number of reasons, to become a user of your product or service, to refer a potential patient or user to your service, or because they are researching you to be a part of your care team.
What does your website say about your service?
The CJU digital team has conducted many hundreds of website audits and unfortunately many medical websites, aged care and NDIS business websites are far below gold standard.
Common results from website audits identify:
- No security certificate (SSL) which affects a site’s trust and will deter visitors from entering
- No patient privacy policy – now a legal requirement
- Duplicated content – recognised as plagiarism by Google and inhibits a websites ability to rank well
- Not enough content for SEO (search engine optimisation) purposes
- Poor, out of date design
- Poor navigation and limited navigation points
- Overuse of stock imagery
- Broken links
- No blog – an essential ingredient in assisting with website ranking
- Poor hierarchy of information
- No call to action
- APHRA breaches
- Out of date information
- No Google map integration
- Not responsive design
- Not click to call from mobile devices
What are some essential ingredients for a stand-out website?
Successful websites need more than nice graphics and pretty images (as appealing as they may seem). Your website needs to take into consideration the scope of your business and how the site functions for your visitor to navigate, find information and answers at ease, and take them on the next step of their journey – becoming a user of your business. A good website is more than just a bunch of stock images and copy. Often times websites can look attractive, but they have broken links, poor navigation and don’t satisfy SEO (more on SEO later!). So how will CJU make your site stand out and help you become the provider of choice?
Your business is unique and your website needs to be a true reflection of your service and set an expectation with your potential client. Key elements for a stand-out website include:
- Customised eye-catching design elements. You don’t want your website to look the same as your competitors
- Professional marketing copywriting with a focus on keyword placement and ensuring APHRA guidelines are adhered to
- Multiple navigation points appealing to different search characteristics
- Professional photography. You want your website to showcase you and your business. Stock-shots can’t accomplish that. They are generic and in no way connect a potential user with you and your service
- Video to provide an insight into you and create a feeling of familiarity
- SEO. Your site needs to be built on sound SEO (search engine optimisation) principles to be found in digital search
- Interactive features and icons to keep the visitor engaged
- On-line booking interfaces
- Upload zones
- Payment gateways
- Responsive design working across all devices
- Google map integration
- Social media integration
No one-size fits all
Each business is a fingerprint and each website should be a reflection of that.
Whether your business needs a landing page, a large interactive site, an on-line booking portal, or a payment gateway, CJU’s websites are uniquely designed to meet each individual business’s goals.
Be country relevant
Design and search elements vary from country to country – each appealing to its own audience.
CJU’s website developers, designers and marketers are all Australian based, so you can be confident that your website will appeal to your audience.
Good functioning websites that deliver results
Today, websites are a cornerstone of the marketing of professional care service offerings . To achieve your marketing objectives CJU has three key experts involved in the design and development of medical websites.
- A web developer. This is the coder of the website that looks at the site’s navigation and function.
- A creative graphic designer. They work hand in hand with the coder to create the look and feel of the site.
- A strategic marketer. Your website is built for a purpose. The marketer ensures that the site is designed with your business goals in mind and drives the direction of the coder and the designer.
Our expert website marketing team and designers use the latest gold standard design trends to build and deliver your website as part of your overall digital strategy to meet the end goal:
Be Found, Be Remembered, Be CHOSEN.
Need help with your website?
If you already have a website, CJU provides a complimentary website audit. Even if you have a new website its important for it to be reviewed to ensure legal compliance. Contact our team to arrange for a website audit or to discuss your new website today.
This was evident in the ideas and options that they developed which were tailored to our specific circumstances.
Jo Mohendran, General Manager – Ultrasound Care
