Is a marketing strategy really necessary for a medical business?
August 20, 2021
NOT SO LONG AGO, THE ANSWER TO THIS WAS “WELL – IT DEPENDS ON WHAT SECTOR YOU ARE IN”, BUT TIMES REALLY HAVE CHANGED, NO
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Month: August 2021
Developing your brand for your client. Not you.
August 20, 2021
You’re starting your business and are now thinking of developing a brand. One of the key elements of a brand is your business name. You
SWOT’s that?
August 20, 2021
What’s a SWOT – and how does it help me to build and grow my medical business? SWOT is an acronym for Strengths Weaknesses Opportunities
What does your brand say about you?
August 20, 2021
LET’S START BY COVERING WHAT A BRAND IS We mostly think of a brand as being a logo – but that’s just a small part
Is your Medical Website working for you?
August 20, 2021
Going online and searching for information is now a part of most of our daily lives. There are now over 1 billion websites worldwide. Google
Doctor Google – What seems to be the problem?
August 20, 2021
Whether we want to accept it or not, we now live in a world where nearly all information we seek is literally at the click
Build your Medical practice with Content Marketing
August 20, 2021
In this world of information overflow, especially when it comes to online, it might seem redundant to encourage doctors, specialists or practices to build their
Is your finger on the pulse of your business?
August 20, 2021
Here we are at the beginning of a new financial year. Although some medical businesses have established systems in place to consistently monitor their business and financials (it’s great when
Digital Marketing – an ever changing frontier
August 20, 2021
There has been an explosion in digital content and the ability to transfer data over the last decade. Analysis of people’s habits tells us that today we are reading
Does your medical practice employ a sales person?
August 20, 2021
Yes, they are your receptionist, practice manager, yourself or anyone else who has a direct public interface. They are crucial to your practice’s success as
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Importance of Digital Presence for your Business
A suitable digital presence has always be a key element of an integrated marketing strategy and a valuable resource to all medical businesses. Access to ...
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The truly secret ingredients for a successful medical business
As a specialised medical marketing company, CJU has had the privilege of working with a wide variety of medical businesses ranging from individual medical practitioners, ...
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Targeted Marketing – Why does it work?
Targeted marketing is about ensuring your messages and positioning aligns with who you want to engage with. It is far more effective than a generic ...
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Why you should consider registering your trade mark
Article prepared by: Brown Ward King, Lawyers The health care professions and related industries continue to grow, notwithstanding difficult economic trading times, and competition is ...
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9-point check list for a successful digital presence
A good digital presence has always been an important part of all business’s credentials. This has proven to be even more necessary for medical businesses ...
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Case Study – Successful Marketing of a Specialist Medical Practice
We are often asked: What is a typical marketing solution for specialist medical practices? The answer? There is no off-the-shelf solution for medical marketing as ...
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