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Category: Branding

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Targeted Marketing – Why does it work?

Targeted marketing is about ensuring your messages and positioning aligns with who you want to engage with. It is far more effective than a generic …

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Why you should consider registering your trade mark

Article prepared by: Brown Ward King, Lawyers The health care professions and related industries continue to grow, notwithstanding difficult economic trading times, and competition is …

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9-point check list for a successful digital presence. Getting it right!

A good digital presence has always been an important part of all business’s credentials. This has proven to be even more necessary for medical businesses …

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Case Study – Successful Marketing of a Specialist Medical Practice

We are often asked:  What is a typical marketing solution for specialist medical practices? The answer? There is no off-the-shelf solution for medical marketing as …

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Benefits of a suitable digital presence

A suitable digital presence has always been a key element of an integrated marketing strategy, and the recent worldwide health crisis provides a compelling example …

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Digital Marketing

It’s 2021! Does your website belong in the “Ice (I Can’t Engage) Age”?

It’s a good time to review our current business performance and assess how our tools are helping us achieve our goals. If you haven’t given …

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