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Targeted marketing is about ensuring your messages and positioning aligns with who you want to engage with. It is far more effective than a generic

Article prepared by: Brown Ward King, Lawyers The health care professions and related industries continue to grow, notwithstanding difficult economic trading times, and competition is

A good digital presence has always been an important part of all business’s credentials. This has proven to be even more necessary for medical businesses

We are often asked:  What is a typical marketing solution for specialist medical practices? The answer? There is no off-the-shelf solution for medical marketing as

A suitable digital presence has always been a key element of an integrated marketing strategy, and the recent worldwide health crisis provides a compelling example

HOW TO JUDGE A GOOD MEDICAL WEBSITE You may need to evaluate your own website or review those of your competitors. This tool is designed

By Caroline Ucherek – Managing Director At the recent AMA conference Starting in Private Practice I was inspired by the presentation given by AMA President

An insight into your brand in a competitive 2021 marketplace What is your patient’s experience with your brand? Does it give them confidence in your

It’s evident that medical practices have responded to marketplace demand and now recognise the necessity of marketing their medical business. However, there are a number

We have a very interesting article to share with you from Patrick Bianco – Director at Studio Bianco. STUDIO BIANCO IS PROUD TO INTRODUCE ANTI-MICROBIAL