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Why Your Branding Is More Than Just Your Logo
There’s a common misconception that your brand is just your logo – but this is wrong. Your brand is much more than just your logo
Do you have control over your medical website?
Websites are now more than ever a key component of medical marketing as well as being a substantial financial and IP investment. So it makes
Digital Marketing – an ever changing frontier
There has been an explosion in digital content and the ability to transfer data over the last decade. Analysis of people’s habits tells us that today we are reading
Is your finger on the pulse of your business?
Here we are at the beginning of a new financial year. Although some medical businesses have established systems in place to consistently monitor their business and financials (it’s great when
Build your Medical practice with Content Marketing
In this world of information overflow, especially when it comes to online, it might seem redundant to encourage doctors, specialists or practices to build their
Doctor Google – What seems to be the problem?
Whether we want to accept it or not, we now live in a world where nearly all information we seek is literally at the click
Is your Medical Website working for you?
Going online and searching for information is now a part of most of our daily lives. There are now over 1 billion websites worldwide. Google
What does your brand say about you?
LET’S START BY COVERING WHAT A BRAND IS We mostly think of a brand as being a logo – but that’s just a small part
SWOT’s that?
What’s a SWOT – and how does it help me to build and grow my medical business? SWOT is an acronym for Strengths Weaknesses Opportunities
Developing your brand for your client. Not you.
You’re starting your business and are now thinking of developing a brand. One of the key elements of a brand is your business name. You
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Why you should consider registering your trade mark
Article prepared by: Brown Ward King, Lawyers The health care professions and related industries continue to grow, notwithstanding difficult economic trading times, and competition is …
9-point check list for a successful digital presence. Getting it right!
A good digital presence has always been an important part of all business’s credentials. This has proven to be even more necessary for medical businesses …
Case Study – Successful Marketing of a Specialist Medical Practice
We are often asked: What is a typical marketing solution for specialist medical practices? The answer? There is no off-the-shelf solution for medical marketing as …
Benefits of a suitable digital presence
A suitable digital presence has always been a key element of an integrated marketing strategy, and the recent worldwide health crisis provides a compelling example …
It’s 2021! Does your website belong in the “Ice (I Can’t Engage) Age”?
It’s a good time to review our current business performance and assess how our tools are helping us achieve our goals. If you haven’t given …
Monitoring the pulse of your business… your patients
Encouraging feedback, listening to and responding to patients is a key contributor to long term business success. This can best be done via patient surveys, …
