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What does your brand say about you?
LET’S START BY COVERING WHAT A BRAND IS We mostly think of a brand as being a logo – but that’s just a small part
SWOT’s that?
What’s a SWOT – and how does it help me to build and grow my medical business? SWOT is an acronym for Strengths Weaknesses Opportunities
Developing your brand for your client. Not you.
You’re starting your business and are now thinking of developing a brand. One of the key elements of a brand is your business name. You
Is a marketing strategy really necessary for a medical business?
NOT SO LONG AGO, THE ANSWER TO THIS WAS “WELL – IT DEPENDS ON WHAT SECTOR YOU ARE IN”, BUT TIMES REALLY HAVE CHANGED, NO
How do you get your website to rank well with SEO and SEM?
HOW DO THESE TOOLS WORK AND WHAT’S BEST FOR YOUR BUSINESS? We know that it’s now very common for medical practitioners to have a website.
Marketing Plans – Are They Necessary for Medical Businesses?
When contemplating opening any sort of business, whether in medical or not, part of the process can include seeking finance from a lending body. Lenders
Does your medical practice employ a sales person?
Yes, they are your receptionist, practice manager, yourself or anyone else who has a direct public interface. They are crucial to your practice’s success as
Why does your website need a privacy policy?
Most medical practitioners are unaware that their website needs a privacy policy – in fact, it’s a legal requirement. Think about your medical business. You
Your website – Don’t Be A Copycat
How to be Found, be Remembered, be CHOSEN! Medical websites are one of the most effective pieces of marketing you have – but they can
The Patient Experience
An insight into your brand in a competitive 2021 marketplace What is your patient’s experience with your brand? Does it give them confidence in your
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Importance of Digital Presence for your Business
The truly secret ingredients for a successful medical business
Targeted Marketing – Why does it work?
Why you should consider registering your trade mark
9-point check list for a successful digital presence
